I build AI products people love.

NEW BOOK — EXPECTED 2027

AI capability is everywhere. AI products people enjoy are still rare.

O'REILLY MEDIA · 2027 · MY FOURTH BOOK

Delightful Intelligence is a practical guide to closing that gap. Drawn from a decade of shipping machine-learning products in the real world, where models meet messy humans. It covers what actually makes AI feel trustworthy, useful, and worth returning to: the design decisions, not just the model choices.

I started building AI products in 2018, before it was a category. This book is everything I wish someone had handed me then.

Notify me at launch →

FIG. 02 — SELECTED OUTCOMES

Different industries, same discipline.

Find the high-value problem. Ship the solution. Measure honestly.

FIG. 03 — THE WORK

Twenty-five years, nine chapters.

Life sciences, SaaS, industrial IoT, insurance, AI infrastructure. Every entry follows the same arc on purpose: the problem, what I did, what changed.

• 2024–2025
  Product Lead · TycheTools

  Data centers burn staggering energy on cooling, and the AI boom is making it worse. Deployed AI/LLM- and RAG-based control of airflow and cooling, translating facility constraints directly into the roadmap.

  >40% energy savings for customers
• 2022–2023
  VP of Product · Appcues

  A product-led-growth pioneer in a crowding market, making decisions without data. Reset the product strategy against competitive analysis and founded the company's first data team.

  Strategy the company could steer by
• 2021–2022
  VP of Product Experience · Openly Insurance

  A fast-growing insurtech with no product or design organization — and growth that wouldn't wait for one. Hired and built both teams from the ground up, with the processes to let them scale.

  Supported 7× ARR growth
• 2019–2021
  VP of Product & User Experience · MachineMetrics

  Factory machine data was abundant; products manufacturers would actually use on the floor were not. Led product, design, and data science; translated customer roadmaps and machine data into shipped ML products.

  2 ML products · 2.5× ARR · +20% CSAT
• 2018–2019
  Co-founder & VP of User Experience · Vempathy

  UX teams couldn't measure how users felt. Built a zero-to-one product analyzing user sentiment through facial expressions with RNN, CNN, and NLP models — AI product design before it was a category. Also served as interim VP of Product at Cobu, lifting its app-store rating from one star to four.

  Seeded a decade of AI product work
• 2015–2017
  Chief Design Strategist · Fresh Tilled Soil

  Design and product strategy for FedEx, Spotify, TripAdvisor, Shopify, Genentech, LogMeIn, and BBVA — professional-grade practice at entering someone else's domain and finding the problem that matters.

• 2013–2015
  Innovation Architect · Constant Contact

  Scaled a company-wide design-thinking practice inside a public company; co-led a startup accelerator mentoring SMB tech startups.

• 2011–2013
  Senior Visual Consultant · XPLANE

  Led executive strategy sessions for Lowe's, Redbox, Harley-Davidson, Discover, Teradata, Coca-Cola, and VW — where I learned that a picture of a strategy beats a deck about one.

FIG. 04 — TEACHING & SPEAKING

Explaining something is the fastest way to find out whether you understand it.

Fifteen years of teaching executives and graduate students how to make decisions with data — and to build products worth deciding about.

Guest lectures: Harvard · MIT · Stanford · Columbia · Northeastern. Available for keynotes and workshops on AI product design, product roadmaps, and design sprints — invite me to speak.

FIG. 05 — PUBLISHED WORK

Four books, one publisher, eleven years.